Profits for ITV but what for the coffee growers ?

 I've written a letter to the Guardian :
Thank you Tim Dowling for letting us know which bit of the "This
Morning" show the birth of Product Placement took place on British TV.
It saved having to watch it all twice to spot it!  However, with him
giving the name of the product  I was able to check on its website and
found that it only takes special capsules from a well known
multinational.  Not one was Fairtrade.  What a beginning, putting in
such an "advert" at the beginning of Fairtrade Fortnight.
ITV may think it needs the money to produce programmes like this.  What
about a fair price for the coffee growers ? it is their living.

This is the link to THAT machine
https://www.dolce-gusto.co.uk/EN/shop/Pages/flavours.aspx
This is the Tim Dowling article
http://www.guardian.co.uk/tv-and-radio/2011/feb/28/product-placement-on-
british-tv

I've also posted on This Morning's facebook page, even ventured onto the Daily Mail comments page.  Let's see what happens.
Facebook page not started, but might try to think tomorrow